A group of young men in Montgomery, Texas forgo college to support themselves as “Masters” in the world of online Financial Domination, where thousands of paying clients consent to relinquishing control over their finances.Through the course of one night, the film alternates between the online world and observational moments, weaving between vignettes of virtual, live-streamed sessions and cam shows in which anonymous participants engage in consensual erotic labor. Alpha Kings explores the dichotomy between these “Masters” alpha-male online personas and their true private selves, drawing on themes of desire, masculinity, sexuality, power, and performance. In a current social-political climate in which the American Dream seems far-fetched, the film’s subjects grapple with uncertainty about the future, their place in society, and the value of their work.